Analyze customer expectations accurately
Customer Relationship Management includes practices that help to gather the data needed to better
understand customers' expectations and to develop new operational strategies in the light of acquired
information. The first step in Customer Relationship Management is to collect the necessary data. In other words, customer profile, habits, expectations, location and region information, such as each customer to have the ability to analyze one by one. After the data are collected, analysis of these data obtained is the basis for making new study plans.
Know your customer from every side
In the first years of customer management applications, firms need more details while they are satisfied with their customer's name, address, phone etc. At first, the customer's demographic information starts with the journey and with the effect of marketing and sales activities over time, the customer has to be recognized from every side. information about customers' shopping habits, complaints and suggestions, offers made to customers, orders of customers etc. are also entered in the field of customer management intervention Customer management applications are fed from many channels so that the data coming from different channels can be deduced and analyzed in a single structure is also of great importance.