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The year 2017, in which the automotive industry gained great momentum, was a period in which many records were broken and the year was closed with growth above expectations. The world's total automotive market data for 2017 increased by 2.9% compared to the previous year, and in parallel, production in Turkey increased by 12.63% and exports increased by 19.54%, reaching the highest level in the history of the sector.
The first example of these fluctuations was the observation of an average 17% increase in vehicle sales prices since December. For this reason, there was a decrease of 20.79% in the Turkish automobile and light commercial vehicle total market in the first eight months of 2018 compared to the same period of the previous year. Contrary to the increase in car sales prices, automotive exports maintain their first place in Turkey's exports with 20 billion 808 million dollars, with a 12% increase between January and August compared to the same period of 2017.
In parallel with the increase in automotive exports in January and August 2018, a rapid increase in automotive technology is also observed. The most important of these is the plan of OEMs in Turkey to invest in electric vehicles and business partnerships in Advanced Driver Assistance Systems (ADAS) and connected vehicle technologies as of 2018. In addition, R&D and investment incentives provided for automotive technology with government support are currently considered as a new opportunity for companies. Automotive companies, which are rapidly keeping up with the digital world, aim to increase productivity by reducing operational and labor costs through digital changes and transformations; Thus, it can be said that they aim to create a competitive advantage. The wind of change triggered by Industry 4.0 affects not only OEMs, but also sub-industry companies and distributors who are closer to the end user. Recent research shows that digital transformation is adopted and implemented by most manufacturing companies, but also points out that it should cover the entire value chain. Factories equipped with sensors and communication systems by adapting to the digital world; By connecting machinery, infrastructure and employees, they literally transform into digital factories. These systems are under end-to-end control with security systems; It allows real-time monitoring and simulation by collecting data with the internet of things (IoT) platform. Turning data into added value with business intelligence and machine learning on analytical platforms; It will also enable the production of quality, fast and low-cost products.
Therefore, sector-focused analytical studies will bring about an increase in innovative services tailored to customer needs. Another conclusion from market research is that one of the ways to ensure customer satisfaction and loyalty is customer experience. For this reason, existing services and dealers are no longer just stores, but are now turning into digital showrooms. Based on the results of market research, it can be said that applications that will enable companies to maintain constant two-way communication with the customer and respond to the customer's needs immediately will increase customer satisfaction.
Research shows that automotive companies postponed their digital transformation practices until 2019 due to the fluctuating economic conjuncture in the domestic market. It is already predicted that 2019 will be a year in which sub-industry companies in particular will invest in IoT and analytical technologies. As a result, it can be said that companies should choose a technological business partner that can address their needs end-to-end in order to complete their digital change and transformation.